LIFELINES uses outdoor experiential activities to teach leadership values and help people achieve personal growth goals. The body of design work included logo revision, styling guidelines, and the development of seasonal marketing materials to help give lift to the brand nationally.
On-brand Style Guidelines for content creators of the “My Cru” mobile phone app, designed for Cru.
Summer Missions is an initiative for Cru, one of the largest mission-sending organizations in the world. The marketing helped mobilize sending college students to go on Christian work and relief missions nationally and internationally during their summer breaks.
“Do Something Extraordinary” was a push to encourage college students to not settle for an ordinary and uneventful summer, but to step out in faith and do something unique and unforgettable with their summer break.
Various Print Media
Study Abroad is another initiative from Cru, connecting college students to opportunities to spend a semester studying overseas at one of the partner campus locations.
Instagram Social Media countdown to date campaign for Denver Christmas Conference. Theme: redefine